Is Your Business a Jim Osterberg Instead of a Iggy Pop?
From Chicago to Hollywood with Designer Sandy Dvore:
A Farrokh Bulsara instead of a Freddie Mercury?
A Joan Marie Larkin instead of a Joan Jett?
A Davey Jones instead of a David Bowie?
A Stevland Hardaway instead of a Stevie Wonder?
You get the picture.
Great businesses and brands aren't born, they're designed and created, like rock stars.
To get you the new fans you deserve and get your existing audience cheering you need to be different. Something they've never seen.
The Cost of Bad Design:
I thought it would be fun to revisit a piece of writing I did almost 10 years ago for Illustration Magazine. The article was a two-part history of the American Academy of Art in Chicago. Specifically, I wanted to revisit and share the section on artist Sandy Dvore. Sandy has been an inspiration to me as a graphic designer and even more as a friend.
Don’t Be Cheezy. How to Avoid Bad Stock Images:
“If you think that good design is expensive, you should look at the cost of bad design.” - Dr. Ralf Speth CEO Jaguar Land Rover
You get what you don’t pay for. Sure you can get by, maybe even do great for yourself, but if you want to grow and more importantly, keep up with the times, you need to invest in how your business looks and is perceived by others. Branding is really about how your customers see you. If you don’t feel like spending money on your business customers won’t either.
Why GOOD Design Matters:
Images Are Everything
Today, using shitty stock photos swiped from google isn’t gonna make the cut. And content without images will drive people away in seconds. Tastes are far too sophisticated and consumers can spot a phony image a mile away. Learn who your audience is, what makes them tick, what they want, and use this knowledge to speak to them visually. Either through user generated content or a better understanding of what they respond to. Think authenticity.
Does your website wording suck?
The best way for your business to make a first impression? Good design.
It will cost. Good design does. But down the line you’ll be glad that you did. From your logo to your website, collateral, graphics, packaging, colors, messaging, social media and more. Your entire brand identity should be cohesive and memorable.
Why Social Media Will Make Your Business or Brand a Rockstar:
Here’s why it stinks and how to fix it.
Once upon a time before the world was a smart phone away we were overjoyed by content. We had the time and attention spans to savor information. Man, have things changed. Now we scroll past dozens of posts and websites looking for something to interest us. So when it comes to business and finding customers, how do you get someones attention and keep it?
Is My Website Out-of-Date and Do I Still Need a Website?
“I’m not paying 5 dollars for a cup of coffee!”
This is what you typically hear before someone like my father actually tries a cup of Starbucks coffee. Which then turns into a one-Venti-a-day habit. The same thing happened with my parents and cell phones. “I don’t need that”, or “I don’t text.” Which soon give way to “how do I download this app” and “text me”. The list goes on.
We sometimes hesitate to adopt the latest gadget or trend because we think “I don’t need that”. But when it comes to social media and your business, you definitely need it. Look at it this way, if you’ve always relied on word of mouth for your business (which really is the best marketing) this is still word-of-mouth advertising only to a potentially untapped audience.
Who Really Created the Red Solo Cup?
With so many ways to communicate today is a website still a necessity?
Can't I just have a instagram page?
Sorry but no, you still need a website AND an instagram, twitter, facebook, etc. (I’ll discuss which social network is right for you in a future blog.)
Look at it this way. The more ways people can find, interact and patronize your business/project the better. We want our old customers coming back for more and attracting new potential fans.
How (And Why) to Hire a Graphic Designer:
How a plastic cup and simple yet cleverly designed logo
were created by Hollywood graphic designer, Sandy Dvore.
I'll never understand it. Why spend time, effort, and who-knows-how-much money on a dream only to cheap out when it comes to the design/identity? Attention spans being shorter than ever we've got a second of someones attention to make an impression. I know I often pass something by if it doesn't stand out as being bold, unique, intriguing or just designed well.