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Why GOOD Design Matters.


The best way for your business to make a first impression? Good design.

It will cost. Good design does. But down the line you’ll be glad that you did. From your logo to your website, collateral, graphics, packaging, colors, messaging, social media and more. Your entire brand identity should be cohesive and memorable. 

Research shows first impressions are long lasting and actually influence the overall experience a buyer has with a product in the future.

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Survey Says!

  • 86% of respondents said design-driven companies outperform other businesses.

  • 77% of companies are investing in design to differentiate their brands.

  • 80% believe that creativity is highly valued within their organizations. 

 

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Just the Stats, Man

  • A website legitimizes your business to potential customers who are not familiar with it.

  • Strong web design = strong consumer trust. People will judge your company on the quality of your website and branding. Good design = good impressions.

  • Badly designed websites are not read, trusted or visited for any length of time.

  • Design trumps content. 94% of people reject a site because of poor design. Don’t know if your site is poorly designed? Ask an expert, hint. 

  • A beautiful and simple interface design makes the experience and process understandable, quick and easy for everyone.

  • There is a three click rule with websites. If people can’t find what they’re looking for in 3 clicks they will leave. 

  • If your website is three years or older you need to consider updating.

  • Smartphone visits to U.S. websites are up 89% since 2015.

  • Users may make a decision about whether or not to do business with your company within less than a second of viewing your website. An appealing website design will encourage your visitors to spend more time browsing it. 

 

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 What's the point of a website? To sell! Not to tell your life story.

The best way to lose attention and send people back to Google immediately?
Way too much text and dull, generic copy that sounds like every other competitor’s website
(*hint* how long you’ve been in business and how much you care about your clients = generic.)
The only important question: why should I buy from you over all of your competitors?
- Pia Silva



By the Numbers

  • A single bad experience on a website makes users 88% less likely to visit the website again. – Gomez

  • 75% of user judgment about your business’s credibility is based on your website’s design. – University of Surrey

  • 53% of mobile users abandon sites that take longer than three seconds to load.  - Google

  • 76% of consumers say the most important factor in a website's design is, "The website makes it easy for me to find what I want." - Hubspot

  • 95% of users indicated that a positive user experience is the most important factor when they visit a website. – Econsultancy

  • Your website’s conversion rate could increase by 200 to 400% with a well-designed interface. – Forrester

  • Slow loading times for images cause 39% of users to stop engagement with a website. If delays are encountered during peak traffic times, 75% of users will click off the page and head to competitors’ websites. – Adobe

  • The first impression users have of a website are as much as 94% design-related. – Northumbria and Sheffield Universities

  • Approximately 38% of users who believe imagery or layout are not appealing will stop engaging with the website. – Adobe

  • Approximately 55% of users look at lists without bullets, and 70% of viewers look at lists with bullets. – Vendasta 

  • As many as 74% of users may return to a website again if it is properly optimized for mobile usage. – Google 

  • 61% of users may develop a better opinion of a company if its website delivers a positive mobile experience. – Vendasta 

  • There is a $100 return for every dollar that your company invests in your website’s user experience. – Forrester

 

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 “Human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they actually are better.”
- Steven Bradley


Good Design is Invisible

  • You shouldn’t notice Design for the wrong reasons - poor images, too much information, broken links, hard to read type, etc. 

  • Businesses that put an emphasis on design do way better than those that don’t.  - Design Council

  • The customer experience that you provide will be the most important branding feature, passing both price and product by 2020. - vision critical

  • Design isn’t just about how it looks but how it works and communicates.

  • People are visual learners.

  • Design sets you apart. We’ve all bought things simply because they looked nicer.

  • Consistency in everything is the key to successful brand and business.

  • Design helps you appeal to the right  target market. Design-aware businesses are “twice as likely to have developed new products or services. - Design Council

  • Good design and images get substantially more likes and shares. 

  • Watch the trends. Capitalize accordingly and know when the trend is over. What everyone is doing one day can looked dated the next.

  • Speak visually. Most likely, people aren’t going to read your story or even your mission statement. Express your values with images & type.

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This is a Call (to Action)

Make it enticing to share, learn more, and ultimately take action.
To remain relevant, popular, beautiful and timeless it takes work.
Even the best design and identity needs to grow and change regularly to stay vital.
Design is the single most valuable investment you can make for the future of your business. 

 

GOOD Design Matters
Aron Gagliardo
Design AGO