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Project: Print Designs Client: American Academy of Art Work: Art Direction, Graphic Design & Print Design
The secret to effective print design? Quality & Repetition. It all depends who your target is. These print pieces all feature work created by art students. The best way to attract a prospective student is to show them what a current student created. And the use of faces is also important as images with people and faces will generate more interest, especially to a young audience.
Success: The focus on faces, art and color immediately grabbed the viewers attention. Prospects that saw themselves in the pages wanted to know more, therefore more leads were generated.