Design AGO
Summer Studio Poster NEW.jpg

Social Media Campaign & Website

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Project: Summer Art Studio
Client: American Academy of Art
Work: Art direction, Instagram posts, web design & print design

The best way to reach your market? Get them involved via user-generated content.

I asked students participating in the Summer Art Studio (an art workshop open to all high school students in Chicago area) to share their experiences with a branded hashtag. These images were then used to create individual panels for Instagram posts. Each panel was shared daily until the message is spelled out. The images were also used for a event website, banner, poster and printed square stickers.

Success: Because of student participation and a focus on speaking to them and not at them, increased enrollment was achieved.

Click Here to Read my Bullet Points on Why GOOD Design Matters.

istagram marketing images

istagram marketing images

Each letter was posted daily finally spelling out the event title.

mobile website design

mobile website design

Website landing

Website landing

Each letter of the instagram campaign was repurposed into the website landing page. Each letter revealed a relevant topic, starting with that letter, that featured more information.

Banner image

Banner image

“Summer Studio was honestly one of the best and most fun experiences i’ve ever had. I’ve learned so much from two of the greatest teachers I’ve ever had. I also met some really cool people and had an awesome time. I can’t wait to go next year!”

Banner image

Banner image

Desktop design

Desktop design