Project: Music Packaging & Logo Design Client: The Joel Pace Organ Trio / Hammond B Records Work: Art Direction, Logo Design, Package Design, Brand Design, Print Design
I wanted to make the Joel Pace Organ Trio look cool, contemporary and retro all in one.
Many of the initial images I was given were photoshopped by another artist and made the musicians look like a religious group. I liked this one black and white group image best because it's much more natural, even a bit akward.
For the band name/logotype I decided to create it from scratch, again thinking retro/contemporary.
Success: A new direction and brand identity was achieved that stood out from anything the group had done before. This resulted in greater visibility and loyal new fans.